Hiring Ethic

In Cut-Throat Business World, Corporate ‘Mother Theresa’ Lends a Hand

silvia trinkwalder
Sina Trinkwalder, who founded Manomama, in her offices in Augsburg.
  • Why it matters

    Why it matters

    Manomama’s innovative business concept has given back some long-term unemployed people their livelihoods.

  • Facts

    Facts

    • Sina Trinkwalder is often described by the media as the Mother Theresa of German business.
    • Manomama launched in 2011 with three employees and has since grown into a company with 152 people – everyone holding a permanent contract.
    • Among the company’s biggest customers: the supermarket chains Edeka Südwest and Real, as well as the telephone company Vodafone.
  • Audio

    Audio

  • Pdf

Sina Trinkwalder is often described by the media as the Mother Theresa of German business. The comparison comes from the company’s many corporate practices that reflect Christian values. But Ms. Trinkwalder said she was never influenced by religious morals in her approach to business.

Ms. Trinkwalder clearly thinks outside the box. She had no intention of making heaps of profits with Manomama when she founded the company. Actually, she had no business plan and was not eligible for state aid or bank loans.

Making her all the more an outsider, Trinkwalder went out and hired people with limited job prospects, such as single parents, foreigners without German language skills and long-term-unemployed people. She found many of her employees by visiting state employment centers.

Manomama launched in 2011 with three employees and has since grown into a company with 152 people – everyone holding a permanent contract. She pays her staff €10 ($13.40) per hour, which is above Germany’s new minimum wage of €8.50.  She takes the same wage.

Last year, the company’s revenue surged to €9 million, resulting in a net income of €240,000.  “Two years ago, I was something of a small sea horse in the industry – today I’m a shark,” Ms. Trinkwalder said.

 

Want to keep reading?

Subscribe today, and get access to distinguished coverage of Europe’s leading economy, from its No. 1 name in financial news: Handelsblatt.